While you may have trademark protection in the United States, you may not have it abroad. Protecting your trademark in the international market is important if you offer your products or services (service marks) in international forums. This helps protect and enforce your trademark in the international market place. After all, if you have worked […]
A franchise is a business in which the business owners, or “franchisors” sell the rights to their business logo, name, and model to third party retail outlets, owned by independent, third party operators, called “franchisees.” Franchises are a common way of doing business because the franchisee is not just buying the right to sell the […]
Over the years, social media has quickly taken the reign as one of the most utilized marketing tools of businesses, both large and small. Its efficiency and effectiveness, mixed with its low-cost, has caused many businesses to directly implement social media as not only a marketing tool, but as a tool to drive customer engagement.
Indeed, […]
When running a business it’s critical to understand what assets you have and how to protect those assets. An asset is anything of economic value owned or controlled by a person/organization. Whether you‘re a new business or an establish business developing a new concept, it’s vital to recognize that your idea is an asset that […]
For business owners, it’s very important to understand that not all trademarks are created equal. In my previous post I expressed that one of the factors taken into account when assessing trademark infringement is the “strength of the mark”.
The law has generated several classifications to identify the strength of any particular trademark being used in commerce. […]
In 1984, three Irish brothers entered into the world of entrepreneurism when they created Thomas Pink Ltd., a luxury-clothing brand based in London. This UK-based company, selling both men and women’s clothing, expanded its brand and eventually became a part of LVMH (Louis Vuitton Moët Hennessey). Today Thomas Pink has approximately 90 stores worldwide.
In 1977, […]
Ok, we all know that intellectual property protection is good. We also know that we should usually choose some form of that protection to ensure our creative brain children are safeguarded, but how do we know which form is most appropriate or under what circumstances we should select that form?
Knowing the basics of intellectual property […]
